Monday, 27 March 2017

How to present to different people

It is said that the reason Al Gore made a movie about climate change is that he couldn't get through to the other powers that be. These guys and girls (although I read this morning that I shouldn't use that word) are not interested in looking at graphs and tables and charts. They turn off very quickly.

So what did Al Gore do? He made a movie and then the powers that be sat up and listened.


Because the presentation was exciting. It was a movie. Who doesn't like a movie, right? The congressmen couldn't get excited about some grainy photos with a few cracks in the earth's surface. you have to do something out of the box and something interesting.

Shark Tank is an American television series based on the Japanese series, Money Tigers. Basically wannabe entrepreneurs pitch their business ideas to investors and if the investors are interested they make the entrepreneurs an offer and then some negotiation is done and they come up with a deal or not.

What I was really interested in Shark Tank was that the entrepreneurs had obviously practiced their pitches, which is great but it almost came across as a stage performance as opposed to a business presentation.

Is this usual or is it just for the television cameras? I'm not sure. It could be a bit of both, especially in the United States of America.

I could see that in this program the pitch has to be exciting and compelling like the Al Gore movie. If it isn't the sharks are going to get bored easily and unless the numbers work very well, the entrepreneurs are going to be sent packing very quickly.

What is the point of today's post?

You have to know your audience. You have to know how they take information. If the person you are talking to has great attention to detail then you are going to have to have all of the details. You are going to have to have all of the answers.

If you are presenting to someone who likes the high energy, exciting pitch, then you know what you have to do. It can't be boring.

Before you do your pitch try to find something about your prospective client/customer. This will make it easy for both you and the prospects as well because they are getting the information in a way that suits them.

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